Born in Staffordshire, England, Louis John Rhead studied at the National Art Training School in London and in Paris with Gustave-Rodolphe-Clarence Boulanger. At 24 he emigrated to New York, where he worked as art director for the publisher D. Appleton.
Influenced by artist Eugène Grasset’s style, which infused his posters with moral content. Rhead was also influenced by Walter Crane and William Morris, two English artists involved with the Aesthetic movement.
In the 1890s Rhead designed nearly one hundred, widely acclaimed posters.